Why Accessibility Is Good For SEO

When creating an accessible website it is essential that you use proper HTML to allow all web browsing software the best chance to correctly read and display your website pages.

The Search Engine Optimization (SEO) advantage of this is that the same rules apply to search engine robots, like googlebot, that scour your website as they index it to their listings.

If the bot is unable to correctly read the HTML then this may result in it hitting a dead end and will prevent it from listing the full web page correctly and may also prevent further pages within your website from being found by the search engine.

Use html elements to give content meaning (semantic markup). As with all programming and markup languages, there are correct and incorrect ways to structure a document. You should stick to standard HTML elements for your markup.

Search engines weigh how relevant your web page is for certain search terms by using these tags.

Correctly including your targeted search terms and thinking about your content and how it fits within your HTML tags can help your web page rank, better than they would without using the tags.

Web Accessibility and Usability

Most of us have struggled with poorly designed websites that are slow to access; sites that lack coherent internal navigation and contain links that lead nowhere; sites laden with gratuitous imagery and lack intuitive flow of information. Such sites are likely to be more of a liability to an organization than an asset!

Web accessibility and usability is not just about providing an alternative means to satisfy your legal requirement but, can be used to help you define the needs of your target audience and develop a site that meets those needs.

We can assess existing sites and sites under development to help you improve the effectiveness of your Internet presence.

Accessibility Services

Site accessibility is a measure of how effectively visitors, including those with disabilities, are able to access and use web pages.
People with disabilities are increasingly demanding accessible sites. Equal access of information in this area is a legal requirement and responsibility in many countries today.

As accessibility and usability specialists, equal | access™ conducts website audits with a wide range of web users in mind, including the blind or visually impaired and those with cognitive and physical (motor skills) disabilities. We train and employ individuals with these challenges as they are the important stakeholders and can readily identify potential gaps in accessing information.

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equal | access

Canada

32 King Street South
Cookstown, Ontario L0L 1L0

toll-free: 1-800-810-3485
email: info@equalaccess.com

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